Wendy Gordon in conversation with Judy Taylor

They will be talking about Wendy s new book, MINDFRAMES: 6 enduring principles from 50 years of market research. Mindframes are models of thinking that explain why people think the way they think, behave as they do and say what they say. Listen here...

Top London Eateries – As Recommended by ICG-ers

In no particular order, recommendations for top London eateries near Kings Cross were; Dishoom, Bombay Café – 22 Kingly Street – serving interesting Indian tapas!   If you fancy Asian food with a French twist, a waterfall in the...

New Insurance Act

The Insurance Act introduces a more policyholder friendly approach to commercial insurance and brings commercial insurance law up to date (the current law is based on the Marine Insurance Act 1906).  It changes the way in which insurance is underwritten by...

HMRC tax and NI guides for small businesses

Many small business owners are experts in what they do but can struggle with the adminstrative or 'technical' aspects of running a consultancy. Here we have collated a number of useful resources for the new, and established, business owner to help with setting...

How flawed recall and memory bias pollute Market Research

DialSmith, a US based market research company, have been recently publishing an interesting series of articles looking at our reliance on fundamentally flawed recall and memory based methods of gathering feedback. This is (so far) a five part investigation covering:...

Working with Children

The CRB is no more and has been replaced with the Disclosure and Barring Service (DBS).  The aim is to prevent unsuitable people from working with vulnerable groups, including children and replaces both the Criminal Records Bureau (CRB) and Independent...
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