How online creative development research reduces bias

08 Mar 2017

The ICG's Tom Woodnutt of Feeling Mutual has recently written an article for Liveminds, global qualitative research company, looking at the benefits that online research can bring to creative development projects.  It’s no surprise that many creative...

Customer Insight – Three key tips on choosing the right market research approach

16 Jan 2017

Need some feedback on your business? Want to know if customers are satisfied, or potential buyers like your new product idea?  These days, with many a DIY survey tool available, it’s tempting to believe you can just bash out a quick online...

Do You Speak Teen? Odintext Announces 2ND Annual List Of Top 10 Slang Terms

16 Jan 2017

Keeping up with youth-speak or slang is a constant challenge for marketers, researchers and parents, alike. Here's an article which tests your knowledge and provides some helpful definitions afterwards!   How Text Analytics Can Help Marketers Move at the...

Hints and Tips – Best practice for competitor dashboards

05 Jan 2017

Following an enquiry from a client, I recently appealed to the ICG Member Forum for advice on establishing and using competitor dashboards to communicate research and other relevant data to a broad client audience. It quickly became clear that there are three broad...

Mind Your Hinglish – the Language of Online Indians

04 Jan 2017

The rise and rise of Hinglish India has 22 major languages, written in 13 different scripts and spoken in 720 dialects.   No wonder then that the 1.3 billion Indians need to mix it up to understand each other.  Statistics on the number who speak, read and...

Hints and Tips – Cyber Security

04 Jan 2017

Introduction to Cyber Security – starts 9th January Future Learn is owned by The Open University.  The organisation offer a range of free 'taster' courses accessible online (mobile, tablet and desktop).  I have taken part in a couple...