Research & Business Knowledge Archives - Page 84 of 92

Recruiters’ accreditation – an update

05 May 2016

I came late to the discussion a few weeks ago about fraud in recruitment but it seems that some collective solutions emerged – practical things like checking resondents' ID. While not strictly the same subject, I thought that this might be an...

Consumer Closeness – how to involve the client in research

20 Apr 2016

Helping clients understand how people live their lives and the role that different products and services have Increasingly we are seeing clients who are keen to immerse themselves in the consumer's world – understanding first hand how...

Consumers are unreliable witnesses – so should we rely on their feedback in research?

20 Apr 2016

Human animals are unreliable witnesses. Our long term memory is nowhere near as good as a sea lion's, our short term memory is worse than a cat's. But, uniquely among animals, we developed the ability to store information outside of our brains....

Do you get more insight from kids online or offline?

20 Apr 2016

ICG member Judy Bartkowiak from Kids Brands Europe – Kids Research, a specialist children’s research agency, felt that she may be able to get more intimate insight from kids using online qualitative research rather than traditional face-to-face focus...

Reviewing MRS Live Conference 16th March 2016

06 Apr 2016

The ICG sent two intrepid reporters to the 2016 MRS Conference. Ed Newton reviews the first day of the conference, and Karen Cooper reivews day two – read more below… Review of Day One: Ed Newton In spite of the extensive road works surrounding...

The Evolution of Market Research

21 Mar 2016

Insight Intelligence is holding the Market Research Summit in May this year. In preparation for, and to provide a solid foundation for discussion, the company conducted an online survey with 102 market research professionals, asking for their views on how the...

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