Having a better conversation

If you haven’t watched Celeste Headlee’s TED talk, you should.  Entertaining and highly relevant to MR, Celeste is a radio host and interviews people professionally.  She talks about the art of conversation, and gives tips that, even if we follow...

The value of a website

Our recent members' survey indicated that three quarters of us maintain our own website – and this remains the most popular online promotional tool – social media usage for business purposes lags behind. This struck member, Fiona Silver, as an...

How do you show clients how much you love them?

How Do You Show Your Clients How Much You Love Them? There are four simple ways to grow your business, which I’ve written about in my book, Magnetic Marketing. They are: Sell more of your existing services to your existing clients Sell new services to your...

When is a survey not a survey?

Aha, you’re thinking, I know this.  It’s when it’s sugging (selling under the guise of a survey).   Consider, however, the following scenario.  A person is invited to take part in an online survey.  They agree, perhaps because they are keen to...

HMRC Guide to Business Expenses for the Self Employed

In the run up to the end of the tax year, HMRC has just launched a guide about business expenses for the self employed.  The idea is to help businesses claim the right allowances and pay the right tax. The guide is organised into four sections: What allowable...
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