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New EU data protection rules – Update

04 Feb 2016

Data security is an issue that is becoming increasingly important, and one that we should all be aware of to protect both our own and our clients' information.  We should be alert for anyone wanting to know details about our businesses – everything from...

What is Behavioural Economics? An introduction

31 Jan 2016

In very broad terms, BE helps us understand behaviour by combining insights from economic approaches with those from psychology. The traditional economic view of decision making assumes that people are clever, well informed and process data in a linear and mechanical...

Helping people express emotional responses

31 Jan 2016

An ICG member was conducting a project that invovled exploring emotionally driven communications ideas.  One of the sample cohorts was with respondents who may have difficulty, or be reluctant to, express their emotional responses.  This may include...

How to make your charts ‘pop’ – Data visualisation

30 Jan 2016

A recent post on the E-group, followed by a timely article in the FT, raised the issue of data visualisation and how best to do it.  A webinar on the subject has been suggested, but in the meantime we have put together a summary of thoughts and possible software...

New EU Data Protection Regulations

14 Jan 2016

  On the 15th December 2015 the EU Commission and Parliament agreed the wording for the new Data Protection Regulations and Directive (GDPR).  Getting to this point has been a painful process and taken three years of negotiation, but the final texts will be...
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