The ICG
Find a research consultant
Find a consultant

What have we been talking about? Election Special

09 Jun 2015

Most polling is probably twaddle!  Vs.  Polling is a thankless task – A review of the E-group discussion by Claire Labrum This is a summary of the comments and discussions around the issue of polling which took place on the E-group...

Effectively Communicating Insight: Danny Wain told us how…

20 May 2015

Danny Wain’s highly engaging session on Communicating Insight was a great reminder of the many pitfalls a researcher can oh-so-easily encounter when preparing a presentation. Illustrated with amusing, honest anecdotes (such as a debrief of 300+ slides, all of which...

shopping

30 Mar 2015

In-store research can yield fascinating insights into shoppers’ behaviour and how they view your brand. Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it fascinating when I explain the kind of...

Online Qual and how it fits in – Ken Parker

10 Mar 2015

We were delighted to welcome Ken as our guest (and again to a joint ICG meeting with BIG the next evening in Manchester, on this same topic). Ken’s view is that traditional and online qual are both great, he uses both and wants to continue doing so. A small...

Non research purposes

01 Jun 2014

MRS regulations when using research techniques for non research purposes – click here

Jane Frost on the new MRS CPD programme

11 Mar 2014

Quality, standards, professionalism: all words we use to try and differentiate ourselves. But how do we prove these concepts? Some professions have mandatory qualifications, some skills, like advertising, are publicly demonstrable. The research profession has a harder...
Menu