Startup hiccups – things you wish you had known when you first set up your business

29 Feb 2016

I have been observing in the last year since I started my own little business that indeed the financial part of the business is probably the first consideration when opening and managing a small business, and a good management of the cash flow is the most relevant...

How do you show clients how much you love them?

25 Feb 2016

How Do You Show Your Clients How Much You Love Them? There are four simple ways to grow your business, which I’ve written about in my book, Magnetic Marketing. They are: Sell more of your existing services to your existing clients Sell new services to your...

When is a survey not a survey?

23 Feb 2016

Aha, you’re thinking, I know this.  It’s when it’s sugging (selling under the guise of a survey).   Consider, however, the following scenario.  A person is invited to take part in an online survey.  They agree, perhaps because they are keen to...

HMRC Guide to Business Expenses for the Self Employed

05 Feb 2016

In the run up to the end of the tax year, HMRC has just launched a guide about business expenses for the self employed.  The idea is to help businesses claim the right allowances and pay the right tax. The guide is organised into four sections: What allowable...

New EU data protection rules – Update

04 Feb 2016

Data security is an issue that is becoming increasingly important, and one that we should all be aware of to protect both our own and our clients' information.  We should be alert for anyone wanting to know details about our businesses – everything from...

What is Behavioural Economics? An introduction

31 Jan 2016

In very broad terms, BE helps us understand behaviour by combining insights from economic approaches with those from psychology. The traditional economic view of decision making assumes that people are clever, well informed and process data in a linear and mechanical...