Why small businesses should blog

25 May 2016

For small businesses, taking time to regularly blog can seem like a significant investment and responsibility without a guarantee of return.  So why do it? Whenever we write a proposal or approach a new client, we do not know whether that contact will result in...

Reviewing Market Research Summit – May 2016

11 May 2016

"How must those responsible for driving insight innovate in order to be relevant, both to the modern lives of consumers and the changing structures of the business organisations we serve?" This is the fourth year of the Market Research Summit.  Set up...

Recruiters’ accreditation – an update

05 May 2016

I came late to the discussion a few weeks ago about fraud in recruitment but it seems that some collective solutions emerged – practical things like checking resondents' ID.  While not strictly the same subject, I thought that this might be an...

Building Rapport as a Moderator

05 May 2016

As researchers we need to establish rapport quickly and sustain it as we gain insight from complete strangers on an issue that is unfamiliar to us. So how can NLP enable us to do this? The map is not the territory How the world looks to us is not the same as it is for...

Consumers are unreliable witnesses – so should we rely on their feedback in research?

20 Apr 2016

Human animals are unreliable witnesses.  Our long term memory is nowhere near as good as a sea lion's, our short term memory is worse than a cat's.  But, uniquely among animals, we developed the ability to store information outside of our brains....

Do you get more insight from kids online or offline?

20 Apr 2016

ICG member Judy Bartkowiak from Kids Brands Europe – Kids Research, a specialist children’s research agency, felt that she may be able to get more intimate insight from kids using online qualitative research rather than traditional face-to-face focus...