Mainstream media and younger audiences

06 Oct 2022

ICG member Konrad Collao recently conducted a study for the Reuters Institute for the Study of Journalism (RISJ) at the University of Oxford. The research found that mainstream news brands that focus on ‘narrow’ news subjects such as politics and economics...

Going it alone, together

06 Oct 2022

ICG member Adam Pearson talks us through the many advantages of being part of this great network! “When I first started as an independent research consultant, I thought I was going it alone. I’d never run a business before. I assumed everyone was competing...

RECORDING: Lunch & Learn with incling

05 Oct 2022

Come and hear Nick Campbell, Associate Commercial Director of incling,  talk about how the online platform incling can help your research process, how to use it, and more about the fantastic benefit incling are exclusively offering ICG members:  10% discount on...

Starting a business in a pandemic

09 Sep 2022

In this article ICG member Alexander Tan talks us through his decision to set up his own business in a particularly challenging time.  He reviews some key decisions he had to make and gives us an insight into what it was like to start his business in a pandemic and...

Changing Behaviour Using The ACE-M Model

14 Jul 2022

Do you want to change the behaviour of consumers? Or perhaps healthcare professionals? Or business decision makers, employees, or patients? Following his very successful webinar for us in May 2022 (‘Applications of Psychology In Market Research’), ICG...

Research in Romania – how to…

25 May 2022

Four things that may take you by surprise if you decide to run research in Romania: Don’t let yourself be fooled by geography. While Romania is usually considered part of the Balkans, we speak Romanian (which, by the way, is also the 2nd most spoken language in...