Effective webinar presentation

This short white paper identifies the 7 common mistakes made by webinar presenters – and the best ways to avoid them.  One of a series of papers distributed by Citrix/Go To Meeting.  The paper is written by Gihan Perera, a leading consultant, speaker...

The Virtual Presenters Handbook

Brush up your Webinar skills and make sure you engage your audience. This special edition of the handbook includes additional content designed specifically for those working with Go To Meeting, the providers of the ICGs webinar solution.   Download this helpful...

New Business Development

“It’s a jungle out there – stand still and you die” Be a lion not a lamb! Don’t just sit there – be proactive and you yourself can capture interesting and profitable new projects. This ‘taster’ webinar introduces, and then incentivises you to discover more about the...

Segmentation – Unwrapping the chocolate orange

Our own David Chilvers delivers this introduction to Segmentation – designed for all ICGers who may get involved in segmentation projects – commissioning them, conducting them and working with the results. It provides a lucid and accessible guide to those...

Time of the Signs

Many of you will have heard of semiotics, or seen it bandied about in documents but may not know what it really means! This is ironic really because semiotics is the study of signs and meaning in communication. As the late Virginia Valentine put it, it is perhaps the...

Change in a climate of fear and uncertainty

The ICG’s own Sheila Keegan has just published a book examining how organisational life has felt the effect of the economic downturn. High unemployment, redundancy and fear for the future are commonplace. Studies repeatedly show that ‘trust’ in the workplace is...
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