Adam Stasiak
Strategist & Research Lead | Owner, People Research
Overview
Danish qual agency. Lead by Adam, 20+ years experience, 800+ focus groups. Position as qual expert plus sharp marketing thinkers. Absolute strength is brand/positioning development. But do “everything” really well: FMCG, finance, health, luxury, and on and on….Marketer at heart.
Services
People Research is a qual agency driven by Adam.
At People Research we are experts at qualitative research and believe we represent some of the best of what Denmark and the Nordics have to offer within qual. We always go for a deeper level of thinking – we never stop at what people say but always go for what they mean as well – what they really want, what they crave or what they fear beneath the surface. And only then translate that into marketing terms. Our approach to research is a combination of qualitative research and strategic planning. Meaning that on top of our qualitative expertise we never leave a project without adding to it an additional strong strategic and creative dimension.
About
Adam is a strategist, qualitative researcher and top-tier moderator.
He has been working with marketing/brand strategy and qualitative research for 20 years for a large variety of top international brands.
He has moderated 800+ focus groups and just as many IDIs. On most marketing and business topics. In most industries and product categories. And conducted research in 20+ countries.
His passion is branding, positioning and finding the right strategy for companies/brands/products – strategically, target-wise, product-wise, price-wise, communication and execution.-wise.
Within healthcare research he has done research within most treatment areas with all target groups; specialists, KOLs, GPs, nurses, scientists, patients, relatives and so on.
He holds a M.Sc. in Marketing. And studied Philosophy on top of his M.Sc. in Marketing.
Adam has also previously worked as a strategic planner (next to his research work) for various large ad agencies.
And will go to great lengths to help clients to sharper strategic and executional thinking.
Check out the People Research website for testimonials on Adam (bottom on the page). www.peopleresearch.dk
