David Evans
Job title not provided, dres consulting
Overview
David Evans, Director of dres consulting, has over a decade of experience in media. Key strengths include an awareness of the challenges faced by old and new media and an acute understanding of the importance of research and insight in the content, advertising and marketing mix.
Prior to dres consulting, David was Business Director of mediatel.co.uk, a product with over 150 clients including all major media agencies and media owners.
Expertise in running research projects was honed during 4 years at Continental Research running the Advertising and Media side of the business. During this time David worked across a strong portfolio of clients including media owners, advertisers and agencies.
David began his career with over 6 years at Eurosport, 3 of these as Head of Research. This provided an understanding of what advertisers and agencies require from research, as well as programmers and schedulers.
Services
Here are some typical projects illustrating our main areas of expertise:
Advertising
– Understanding the effectiveness of a major film product placement endorsement
– European brand and advertising tracking for a leading communications provider
– Testing the impact of an experiential marketing programme for a drinks brand
Media
– Assessing the potential for the launch of a new tv channel
– Researching the b2b perception of a media owner and advising sales strategy
– Creating a research programme to drive audience growth
Sport
– A global brand positioning / segmentation project for an iconic sports team
– Evaluating an Advertiser Funded Programme for the principal sponsor of a F1 team
– Planning and creating the first European sports omnibus study
About
David Evans, Director of dres consulting, has over a decade of experience in media. Key strengths include an awareness of the challenges faced by old and new media and an acute understanding of the importance of research and insight in the content, advertising and marketing mix.
Prior to dres consulting, David was Business Director of mediatel.co.uk, a product with over 150 clients including all major media agencies and media owners.
Expertise in running research projects was honed during 4 years at Continental Research running the Advertising and Media side of the business. During this time David worked across a strong portfolio of clients including media owners, advertisers and agencies.
David began his career with over 6 years at Eurosport, 3 of these as Head of Research. This provided an understanding of what advertisers and agencies require from research, as well as programmers and schedulers.
