Gunther Meert
Job title not provided, Proquest Research
Overview
Gunther has been working in the market research industry for over 20 years, having previously worked at three market research agencies, working on both UK and multi-country studies. Experienced in both qualitative and quantitative market research, across many industries, including FMCG, events, publishing, digital, not-for-profit, government organisations and healthcare/pharmaceutical.
Clients he has worked for include:
- General Mills (Haagen Dazs ice cream)
- Abbott
- Pierre Fabre (Avene)
- Panasonic
- A dating app company
- An events company
- Various pharma companies (incl. Gideon Richter, Amgen, Roche)
In addition to being a member of the ICG, he is a member of the Market Research Society (MRS) and the Association of Qualitative Research (AQR).
This background means he has a good basis with which to both advise on research approaches, as well as ensure the smooth running of the project.
Services
Gunther can support you with your qualitative and small-scale quantitative research. Either offering help with part of the project or conducting the full project for you. He is experienced in a range of qualitative research techniques, including focus groups, face-to-face depth interviews and web-based/telephone depth interviews.
Types of projects recently worked on include:
- Prototype testing of grooming product (qualitative, focus groups)
- Patient satisfaction survey (quantitative)
- Testing of patient information literature for a rare disease (qual, web-based video interviews)
- Interviews with terminal cancer patients and their carers (qualitative, face-to-face depth interviews)
Specific elements of research he can help with:
- Moderation (in English) with a range of different respondent types, including consumers, healthcare professionals, patients and minority groups (e.g. LGBTQ+)
- Report writing (quantitative and qualitiative)
- Design of research materials
- Attendance and client management at central location viewing days
- Market research training
- Bespoke UK market research projects
About
Gunther has been working in the market research industry for over 20 years, having previously worked at three market research agencies, working on both UK and multi-country studies. Experienced in both qualitative and quantitative market research, across many industries, including FMCG, events, publishing, digital, not-for-profit, government organisations and healthcare/pharmaceutical.
Clients he has worked for include:
- General Mills (Haagen Dazs ice cream)
- Abbott
- Pierre Fabre (Avene)
- Panasonic
- A dating app company
- An events company
- Various pharma companies (incl. Gideon Richter, Amgen, Roche)
In addition to being a member of the ICG, he is a member of the Market Research Society (MRS) and the Association of Qualitative Research (AQR).
This background means he has a good basis with which to both advise on research approaches, as well as ensure the smooth running of the project.
