Isabel Aneyba

Founder & Director, COMARKA Research (US and Mexico)

Overview

COMARKA is a product and brand innovation research firm specializing in understanding Consumers & Users in the US, Mexico and LATAM

Services

We help your brand increase sales and profits by building authentic connections with your customers.

  • Understand Millennials, Gen Zers, US Hispanics and Mexicans

  • Reposition brands and refine messaging

  • Create new products and revitalize existing ones

  • Transform customer experiences

1. Custom Research 

Our unique approach leverages innovative and effective research methods using the full suite of qualitative research, including:

  • Online: Co-creation communities, diaries, and video diaries

  • Immersive: Consumer camps, ethnography (in-home visits, shop-alongs, intercepts) and mobile ethnography

  • Conversations: Individual interviews, focus groups, maxi-groups (for taste testing)

  • UX Research: Moderated and unmoderated user interviews

  • Qual at Scale: Human & AI Moderated

2. Thought Leadership

COMARKA is a thought leader in the research industry. From presenting at leading conferences to publishing articles and delivering in-person and virtual training, everything we do is focused on helping our clients succeed. 

Popular presentations include:

  • How to use AI Interviewing without Losing Human Insight?

  • Unveiling the Truths of Latino Consumers for Market Growth

About

Isabel Aneyba is an award-winning bilingual Consumer Insights Leader, UX Researcher and Marketing Strategist who loves understanding people and translating those insights into stronger brands, better customer experiences, and business growth across the U.S. and Mexico.

Her brand and marketing background helps her turn research into business impact.

For 20+ years, Isabel has helped leading brands across technology—including digital experiences, apps, and websites—retail and e-commerce, healthcare, food and beverage, and financial services turn customer insights into strategies that drive meaningful business results. Her clients include Samsung, General Mills, Kroger, P&G, SHIPT/Target, UnitedHealthcare, and AMICA, among others.