Linda Hancock
Owner, LH Qual
Overview
A qualitative freelance specialist with a particular focus on the retail sector and shopper behaviour. With over 25 years experience, I’m professional, personable and perceptive with a genuine passion for research.
Services
LH Qual offers qualitative support to research and marketing agencies, whether in a face to face setting or online. Based in Leeds, I’m often asked to cover ‘the Northern fieldwork’ but happy to travel to where needed. I offer:
- Moderation of group discussions and depths
- Accompanied Shops
- Observations and intercepts (which I do a lot of and unusually have come to enjoy!)
- Analysis and report writing
- Research debriefs
…across a range of sectors, not only retail but also FMCG, Financial Services and the Charity sector in particular.
I have solid experience of researching young people, sensitive audiences (eg lives affected by disability and illness) as well as working on many business to business and employee studies.
About
After gaining 12 years agency experience I’ve worked on a freelance basis since 2010, supporting small agencies and other independent researchers, working in close partnership.
