Nicky Fraser
Qualitative Specialist, Organisation not provided
Overview
Overview not provided
Services
30 years of expert qual experience across numerous continents, categories, approaches and audiences, now based in Australia.
Perennially curious and love to explore new things – I always think I’ve worked across every possible category… beyond the more traditional comms, finance, FMCG, Pharma and kids, less common projects have ranged from forklift trucks to Botox, I love when something new comes around!
Regularly presents training sessions on qual for The Research Society, and work as a trusted partner with leading brand, research, and communications agencies across the globe.
Always happy to chat about ways that we might work together, or just bounce ideas around.
Drop me a line!
About
After initial training in London under Wendy Gordon at The Research Business International, I specialised in youth for a few years then headed over to Sydney for a working holiday that never ended!
Always curious about what makes people tick, a Masters degree in Social Behaviour at London School of Economics led to me learning about Qual and I knew I’d found my vocation…
Its been a great career that has quite literally taken me all around the world, and I can’t imagine ever having had enough of it..
