Nicolas Kayser

Job title not provided, The Insight Zoo (Germany)

Overview

Based in Germany. Native German speaker, also fluent in English.

Qualitative market research and marketing consultancy in the B2C and B2B sector. Full-service or single project parts (e.g., moderation).

Services

Based in Germany, native German speaker, also fluent in English

  • Option A) Full-service market research
  • Option B) Single research project parts (e.g., moderation of in-depth interviews, focus groups, workshops, design thinking sessions)

National (Germany) and international primary research studies in the B2C and B2B sector.

Services in detail:

  • Qualitative market research
  • Drivers & barriers analysis
  • Communication, advertising evaluation
  • Customer journey
  • Target group segmentation
  • Product, prototype evaluation
  • Brand positioning
  • Neuromarketing
  • Innovation management, design thinking
  • Customer experience, human experience
  • Cultural analysis, ethnography

About

Based in Germany, fluent in German and English

Graduate psychologist

Overall, 20+ years experience in international qualitative & quantitative market research and marketing consultancy in the B2C and B2B sector.

  • Since 5 years self-employed Qualitative Market Researcher
  • 6 years European Insight & Research Director in an international advertising agency
  • 3 years Unit Director in a full-service market research agency
  • 8 years (Senior) Consultant in a full-service market research agency

Lecturer: Business Anthropology (qualitative research methods, cultural psychology) at HMKW (University of Applied Sciences for Media, Communication and Management)/ Frankfurt a.M.

Further education:

  • Innovation management, design thinking
  • Change management
  • Online marketing
  • Pharma marketing

Selection of clients I have done research for:

Procter & Gamble, Nestle, Lufthansa, Santander, Deutsche Bank, Deutsche Telekom, Sanofi, Novartis, Siemens, Mars, Fiat, Renault, Honda, Hyundai, Kia