Vivianne Hiriart
Principal, VHR Qualitative Research
Overview
I am a trilingual cross-cultural qualitative research consultant with 20+ years of experience designing and leading projects across the U.S., Mexico, and Latin America, now offering services in France as well.
Services
Through diverse methodologies, we help companies and organizations of all sizes gain a deeper understanding of the audiences they serve to develop strategies that build culturally meaningful connections.
We work directly with small and larger organizations, from designing the project to recruiting, moderating, analyzing, and strategizing.
About
Vivianne’s approach draws on her multicultural background and experience across different fields. Vivianne holds a bachelor’s in psychology from the UIA in Mexico City and a master’s in psychological counseling from Paris V, France. She was a columnist for 15 years in newspapers, radio, and TV shows in Mexico, and is the author of 9 books. For nearly 20 years, she was also a workshop facilitator for adolescents, parents, and teachers, as well as for journalists and other professionals. She is also trained in Communication for Behavioral Impact, semiotics, and cultural analysis.
