Do you get more insight from kids online or offline?

ICG member Judy Bartkowiak from Kids Brands Europe – Kids Research, a specialist children’s research agency, felt that she may be able to get more intimate insight from kids using online qualitative research rather than traditional face-to-face focus groups. She wanted to directly compare the two methods and explore which one encouraged kids to give the most reflective, personal responses on emotional issues. Judy personally hosted the traditional group and used the Liveminds qual research platform to work with the online group.

Read the full report on the Liveminds blog to find out which method encouraged the most intimate insight…