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B2B Research Myths
31 Jul @ 1:00 pm - 1:30 pm
This Lunch&Learn will be run by Internet Research Bureau – IRB
Join this 30-minute session to better understand:
- Key B2B research myths/stereotypes and how IRB is addressing them. E.g., Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain higher quality of b2b sample. And also show how we can be cost effective without sacrificing on quality and relevant for smaller consultancies
- Some relevant case studies (inc. one run with an ICG member) and how they relate to your business: demonstrating capabilities, timings, targets we can reach etc.
- Online and off-line B2B research we can help ICG members with.
This session is for any consultants interested in conducting primary B2B research (online, CATI, qual recruitment), sample only or full-service.
Our speakers:
Elena Speer, PhD European Sales Director at IRB
Elena is an industry veteran with 18 years of extensive experience in both B2B and B2C market research. She joined IRB from her previous roles at Ipsos and PureSpectrum, where she led significant business development efforts. Elena’s impressive background is also marked by her tenure as Strategic Planning Director at top advertising agencies such as BBDO, Leo Burnett, and Saatchi & Saatchi. She holds a PhD in Psycholinguistics and a bachelor degree in business administration.
+44(0)7967790823
https://www.linkedin.com/in/elenaspeer/
David Winter
David Winter has been MD Europe for IRB since 2020, having worked at Lightspeed and Kantar for eight years.
He has been developing IRB’s commercial footprint during that time, focusing on MRAs and smaller consultancies, who fit well with IRB’s flexible approach.
Together with Elena and other team members he promotes IRB’s panel and offline recruitment offering.
“We are now offering a full B2B recruitment and fieldwork service, for a wide range of quant and qual projects. I have been fortunate to have worked with many ICG members and very much look forward to the opportunity to meet you on 31st July”
David holds degrees in Theology and Law and is a sports enthusiast.
You can reach him at david.winter@irbureau.com , 07714 244686 or (16) David Winter | LinkedIn