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Beyond synthetic: The irreplaceable value of face-to-face data collection
12 Nov @ 1:00 pm - 1:30 pm
“In a world racing toward artificial data, what’s the real cost of losing human connection?”
Michael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore:
- The Face-to-Face Evolution
“How quant face-to-face has transformed in 5 years”
- The Niche Advantage
“Do specialists outperform generic approaches?”
- Real vs. Synthetic
“What only human interaction provides”
- Closing & Q&A
Michael is a Director of StreetLife, a leading UK-based fieldwork agency specialising in quantitative face-to-face market research. The company has operations in Bexleyheath, Kent, and Manchester, alongside regional hubs right across the UK. Since its establishment in 2011, StreetLife has provided UK and global companies with a wide range of fieldwork services, including exit interviews, central location tests, in-home interviewing, mystery shopping, and door-to-door and on-street interviews.