This webinar is generously sponsored by Perspective Research Services
Kevin Simmonds, Advantage Market Intelligence (and ICG member) will take us through, what desk research is, myths and misconceptions, types of desk research, where desk research can add value, how to conduct it and talk more about how it impacts on communication and client relationships.
Kevin founded Advantage Market Intelligence Ltd in 2014.
He has 25 years’ market research experience spanning multiple agencies and client-side European and global intelligence roles for a Fortune 500 company.
He has conducted desk research for fifteen years, principally in market and competitor analysis.