Most qualitative research platforms have a learning curve, require you to operate in a sandbox, and are often expensive. You like Zoom, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to provide virtual backroom to clients?

What we will cover during this lunch and learn session is a ‘how-to’ – how to use your existing tech stack with platforms that enhance capabilities, not just replace them.

Our thinking is simple. Zoom is a world leader in enterprise class online meeting SaaS. Why not have a qual research specific layer added on top of Zoom to turn it into an online qual research hub?

Flowres is not just about a ‘Virtual Backroom’. Flowres has analysis layer that is well appreciated by researchers worldwide.

Why should you attend:

Discover how independent insight consultants can leverage tools like flowres.io to utilize the video capabilities of your Zoom or Teams subscription and streamline your online qual research  without paying ‘bloated’ platform costs.

About flowres.io:

Flowres is the all-in-one qual research platform built by researchers, for researchers.

It seamlessly integrates with Zoom, Teams & Meet — no new logins needed for participants or clients. Includes a dedicated observer backroom, automated transcriptions, AI-assisted analysis, and real-time moment capture. flowres helps independents work smarter, deliver faster, and scale insight with confidence.

About the presenters:

Jiten Madia (https://www.linkedin.com/in/jitenmadia/) (Founder & CEO)

Qualitative researcher at heart, Jiten has been a practitioner of qualitative research for 6 years early in his career. Jiten has spent time on both client and agency side working with consumer insights in different capacities.

Maniish Karve (https://www.linkedin.com/in/maniishkarve)

Maniish has extensive experience in running market research operations at scale for some of the largest agencies in the world. He has also been a data analytics practitioner on the latter part of his career.

Privacy you can trust

Flowres is GDPR-compliant, ISO 27001 certified, and aligned with MRS and ESOMAR standards. Your data stays within a secure, walled garden—never used for model training. We’ve signed data processor agreements with leading LLMs to ensure maximum confidentiality.

Exclusive for ICG members

Get preferred access, hands-on support, and a 20% discount on monthly subscription.

Start your free pilot: Register here – https://flowres.io/signup

Connect with us: hello@flowres.io

Further reading/viewing

Case Studies:

1. Speedy response to fast turn-around report using flowres, by Elizabeth Kasumi

https://youtu.be/-j1tNt8DuiM?si=KnJtVANW-BSb-O81

2. Driving cost efficiency in Online Qual fieldwork

https://flowres.io/blog/driving-72-percent-cost-efficiency-in-online-qualitative-fieldwork

Testimonial:

NRGMR: why Shannon adopted flowres, and the impact of flowres on NRGMR’s online qualitative workflow – https://youtu.be/ESVGkTb_Dno?si=ZJZDa3Gh45bvPw_u

Register for this session today