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Getting Started: A Simple Guide to Conducting AI Interviews
29 May @ 1:00 pm - 1:30 pm
Join this 30-min Lunch&Learn with Greg Burke from Tellet
What will be covered:
- The basic principles of setting up an AI-moderated interview
- How Tellet’s, including Kantar, Mars and clients use the platform
- When it is, and more importantly isn’t, appropriate to use AI to conduct interviews
- Some of the lessons they have learned along the way
A bit about Tellet:
is a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam, the company has quickly become a trusted supplier to the likes of Kantar, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years, former BBC technologist Pim Verbij and design thinking specialist Luc Maas.
Greg Burke:
Greg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content, campaigns and products.
LinkedIn: https://nl.linkedin.com/company/trytellet
Register your place here