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Getting Started: A Simple Guide to Conducting AI Interviews

29 May @ 1:00 pm - 1:30 pm

ICG Lunch & Learn

Join this 30-min Lunch&Learn with Greg Burke from Tellet

What will be covered:

  • The basic principles of setting up an AI-moderated interview
  • How Tellet’s, including Kantar, Mars and clients use the platform
  • When it is, and more importantly isn’t, appropriate to use AI to conduct interviews
  • Some of the lessons they have learned along the way

A bit about Tellet:

is a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam, the company has quickly become a trusted supplier to the likes of Kantar, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years, former BBC technologist Pim Verbij and design thinking specialist Luc Maas.

Greg Burke:

Greg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content, campaigns and products.


LinkedIn: https://nl.linkedin.com/company/trytellet


Register your place here



29 May
1:00 pm - 1:30 pm
Event Category: