How to “level up” with larger agencies by using data quality
22 Jan 2025 @ 1:00 pm - 1:30 pm
This Lunch & Learn will outline the development of online research over the past 20 years, including how respondents are increasingly seen as a “commodity”. The advent of “faster and cheaper” has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey. Even if they qualify, they then get paid a minimum amount for their time in a questionnaire which still doesn’t always consider their experience. This poor respondent experience has led to inattentive answers and therefore poor-quality data.
HOWEVER, there is a chance for a micro business to “level up” with some larger agencies by highlighting the importance of data quality, even having a checklist within their proposal.
Norstat will share their checklist in this session.
Andrew O’Connell, UK Managing Director, UK
Andrew has spent nearly 20 years working in online research, including 6 years as the UK Managing Director of Dynata. He has seen how it has evolved in that time with some developments which have worked well and some which haven’t. Prior to this he has worked client side in research roles.
https://www.linkedin.com/in/andrew-o-connell-36167433/