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How to Run Online Qual Your Way – Not the Platform’s Way

20 May @ 1:00 pm - 1:30 pm

Join us as we host incling for this Pitch Perfect*

This session shows how to run online qual your way – fast, flexible and free from the constraints of rigid platforms. We’ll break down how to deliver quick‑turn studies, shape communities to fit your needs and run multi‑market work without losing depth or control.

You’ll learn:
  • What quick, flexible online qual looks like in the real world
  • How to adapt approaches to different clients, timelines and budgets
  • When to choose platform‑only, managed support or full‑service delivery
  • How AI‑supported moderation speeds things up while keeping the human touch
  • Practical examples of agile online qual that actually works

It’s a straight‑talking, practical session for researchers who want to work smarter, move faster and stay in control

About incling

incling is a qualitative research provider specialising in online communities and multi‑market online qual. Our platform is built for flexibility – from rapid pop‑ups to complex global programmes, and works in 27 languages with built‑in translation, transcription and AI‑supported moderation.

You can work with us in three ways:

  • Platform‑only when you want full control
  • Managed support when you want to stay hands‑on but need operational help
  • Full‑service qual when you want end‑to‑end delivery

Everything we build is designed to help researchers run online qual their way – fast, flexible and without compromise

Glen Tooke – Commercial Director

Glen is Commercial Director at incling, where he helps agencies and insight teams run fast, flexible online qual that fits the way they work. He specialises in shaping go‑to‑market strategy, elevating client engagement and building research programmes that balance speed, depth and operational clarity.

Before joining incling, Glen held senior commercial and insight roles across Consumer Edge, FDM, and more than a decade at Kantar – leading investment, financial services and fashion, insight and business development teams. His background spans business development, strategic consulting and client leadership, giving him a blend of commercial sharpness and research fluency

Across his career, Glen has helped brands, agencies and financial institutions make smarter decisions by combining strong narrative, rigorous insight and practical commercial thinking. At incling, he brings this experience to the world of online qual – helping teams design agile, researcher‑led approaches supported by modern tools, AI‑assisted moderation and multi‑market delivery.

 

Register for this session here

Glen Tooke | LinkedIn

incling – Online market research | Online Communities

*Pitch Perfect is the new name for Lunch&Learns

Details

Date:
20 May
Time:
1:00 pm - 1:30 pm
Event Category:
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