Finding the right contacts and people to talk to in client businesses is a tough job. But you need to do it, if you are to engage with them about how you can help them, and win them as clients.
In this Knowledge Share webinar, Paul Griffiths and Richard Barron share tips and tricks for using LinkedIn Sales Navigator – the contact and lead-finding tool that sits as an “add-on” to LinkedIn. Understand why LSN is such a useful tool for finding the right people, in the right companies, that you want to want to talk to. See how you can use LSN as a way of identifying and then starting to engage and build relationships with the people you want to target. Ask questions about how to use the tool and to search for your ideal contacts.
Paul and Richard both use LSN in their respective businesses. They are both convinced that it is a highly effective tool in finding new contacts and sales leads. And they think it could help you too!
Paul Griffiths
I help owners of Market Research and Insight Agencies to grow revenues by implementing proven growth strategies.
For more than 20 years I’ve helped grow research and insight agencies. In that time, I’ve sold research projects, managed clients and spoken to many Heads of Insight. I understand the challenge of growing a research business while also being a practitioner within it.
I know what great client growth strategies look like and how to implement them in a way that is both effective and efficient. I’ve seen what works, what doesn’t, and how to engage with your clients and market to win work. I can help you grow your research business more effectively and more quickly.
https://www.linkedin.com/in/paulneilgriffiths/
Richard Barron
Passionate about uncovering hidden `truths’ driving human behaviour enabling organisations to make better decisions, products and services that meet real needs.
With over 30 years of professional experience, my core competencies lie in marketing communications, and strategic planning, all of which I bring to my current role at Aspect MR. My mission is to provide insightful market analysis that empowers businesses to make informed decisions. I am dedicated to fostering a culture that values data-driven strategies and innovative solutions, ensuring that our team’s diverse perspectives lead to superior market understanding.
At Aspect Market Research, I’ve been pioneering methods that enhance our understanding of consumer behavior and market trends. This has involved integrating my skills in strategy and marketing communications to lead our organization in delivering actionable insights. My tenure at Saatchi & Saatchi as a Global Planning Consultant, managing accounts like Toyota and Abbott Pharmaceuticals, has been instrumental in honing these abilities, allowing us to excel in multi-country projects and global product launches.