Please join us for this Book Group session where we have the privilege of welcoming our author to talk more about the book and join in our discussions about it.

Culture has got a lot to answer for these days. Culture wars, woke culture, and cancel culture (to name a few!) have made the world feel chaotic. And that change is real – culture is no longer linear, progressive and predictable, and instead has become divergent, oppositional, and unpredictable.

While this is easy to see in politics and society, the same issue applies to organisations and brands. By using an accessible model for understanding culture – The Cultural Trinity – we can find ways to both analyse and change culture in simple, accessible ways.

Oliver Sweet is one of the world’s leading business anthropologists, helping brands like Coke, IKEA, Google and Dyson, as well as foundations and governments, decode why people really do what they do. His book, The Rules That Make US, is a rethink of human behaviour, showing that life, business and society are driven less by psychology and more by culture.

Register for this session here 

You don’t have to have read the book to attend but we encourage you to do so! 

Oliver Sweet | LinkedIn