This Knowledge Share has been generously sponsored by Norstat

Join ICG member Katherine Passerieu who’ll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative market research in France.

She’ll talk about cultural sensitivities, methodological considerations, analysis and interpretation, recruitment, timings, regulatory compliance.

Katherine Passerieu

A French National, Katherine had lived and worked in the UK for over 30 years.

Before setting up Passerieu Consulting in 2011, Katherine worked as a Director in international advertising and market research companies, e.g.:

–         forward thinking, a boutique strategy consultancy

–         GfK NOP – Director of Brand Strategy

–         Censydiam UK – Managing Director

–         CRAM International – Free lance Research Director for the French market

–         TNS (now WPP) Director of Qualitative and International Research

–         Landor & Associates – European Research Director

–         Ted Bates France – Director of Research & Planning

Katherine has used an array of methodologies online and offline for projects in all industry sectors.

Her background is Sociology and Psychology.

She’s a member of the MRS, ESOMAR, ICG, IoD and BACP

https://www.linkedin.com/in/katherine-passerieu-9054426/

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