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Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
23 Jul @ 1:00 pm - 1:30 pm
A Lunch&Learn session with ICG member Ange Taylor, AddMaple
Most insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new customers?” Meanwhile, researchers rarely get credit for the insights that drive awards and impact 😔.
Imagine this instead:
Researchers leap from raw survey data to a story dashboard – charts, qual themes, key drivers, stats, and tables, empowered with automated key driver analysis as they explore and craft the data story. You save remarkable charts while you explore and ask our AI agent what is unexpected or interesting and have it help you add charts and text to the story dashboard you can edit. You dear researcher record short videos, for specific pages, to add richness. Once story dashboards are delivered, they enable clients to learn from your framing but can also ask their own questions, and make their own cuts. A dashboard that’s explorable, beautiful, and puts your voice at the centre – even after handover.
What you’ll learn:
Ange will demo this using raw ICG Census data—showing how to build dashboards that let researchers guide the narrative, add meaning with images or short video, and highlight what matters most. With thanks to Ramona, Nadia, Arthur, and the Census team.
AI – isn’t this a threat and a hallucination risk?
AddMaple uses AI to accelerate what can be sped up – coding open ends and surfacing the remarkable patterns that AddMaple’s proprietary stats engine found through programmatic sequential testing. A tag team between a powerful stats engine and AI – this keeps our AI features in check.
