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Quality at Speed: The PureSpectrum Advantage for Independent Researchers
20 Mar @ 1:00 pm - 1:30 pm
Please join this 30-min Lunch&Learn session with PureSpectrum.
In recent years online quant data collection has seen an explosion in poor data quality which has been described by several industry leaders as an existential crisis as clients increasingly lose confidence in the accuracy of the data they see.
PureSpectrum outlines how by leveraging industry leading technology, researchers can be assured of much higher data quality, significantly reduced field work times and competitive prices.
Stephen Hughes
Stephen Hughes is the Managing Director EMEA for PureSpectrum setting up the European business six years ago. A 20 year veteran of the insights industry, Stephen has previously worked for the BMRA, CfMC and Cint where he was Managing Director for UK & Benelux and latterly the Global Lead for supply partnerships.
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500, twice placed in the Top 50 of the GRIT Most Innovative List, and twice ranked on the Inc. 5000 list.
https://www.linkedin.com/company/purespectrum/
https://www.linkedin.com/in/stephen-hughes-851b364/