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The Segmentation Playbook: From Analysis to Execution

16 Jan 2025 @ 11:00 am - 12:30 pm

A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid this?

Paul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations, including:

  • What makes a good segmentation?
  • How to work with segmentation data
  • Pros & cons of different segmentation approaches
  • Demystifying some of the terminology – Personas, Demand Spaces, Audiences, Needstates etc.
  • Top tips for successfully landing a segmentation with clients

https://www.linkedin.com/in/carneypaul/

Register for this training session here 

Details

Date:
16 Jan 2025
Time:
11:00 am - 12:30 pm
Event Category:
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