Using AI for Discussion Guides
03 Mar @ 4:00 pm - 4:45 pm
This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo.
A lot has been said about using AI for qualitative analysis and report-writing, but what about using AI to prepare for qualitative research? In this Knowledge Share, Jay Zaltzman will share how he used ChatGPT to help design the methodology and write a discussion guide for a sample research project. You may have heard the expression that the first focus group is “like the first pancake” – it rarely comes out quite right and you frequently end up tweaking the discussion guide afterward. AI may be able to help figure out in advance which questions might “fall flat” and how to rewrite them.
Jay Zaltzman
Jay Zaltzman is based in Palm Springs, California, USA. He is a frequent presenter at research conferences and a past president of the QRCA. He writes an email newsletter called Research Tidbits – short, digestible tidbits about the world of marketing and market research, available here: https://bureauwest.com/subscribe . And more information about Jay is available here: https://www.linkedin.com/in/jayzaltzman/
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