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Why AI can be your saviour, not your successor
09 Jul @ 1:00 pm - 1:30 pm
Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious, cynical and a little bit terrified, or accepting, positive and excited. Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us, but how it can completely enhance what we do, making us more competitive, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for.
Welcome to QualifyAI
Spun out of Firefish, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research, reopening people’s eyes to the power of qualitative research, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making.
We’ll give you a tour of the platform and its use cases, and leave you with a sense of how you can take advantage of it to power your qualitative future, just as it is helping to transform Firefish, allowing our people to focus on our clients, to do bigger, more complex projects and opening up budget for more deeply human activities.
And we’d like to have a bit of a debate about AI, qual and the future too while we are at it.
The Speakers
Jem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth.
Richard’s career has been rooted in innovation from the early days on the transition to online research, to building and selling mobile applications, to consultancy on transformation and now to the application of AI in research.