By Accu-Scribe Limited, an ICG long-standing advertiser.
There was a time, not that long ago, when transcription meant sending out physical tapes in the post and waiting days, sometimes weeks, to receive a typed transcript in return. For researchers, agencies, and consultants, it was a slower world. But one thing was always certain: transcription was essential to capturing and analysing human insight.
Fast forward to 2025, and the landscape has shifted dramatically. With the rise of digital audio technology, cloud computing and automatic speech recognition and generative AI, transcription can now be turned around in hours, not days. These technologies have brought undeniable benefits: speed, scale, and affordability.
And yet, as many insight professionals know, speed is not always synonymous with accuracy. For example, while the current star of the show, AI, can do a lot, it doesn’t always pick up on nuance, clarity, or context. Speaker attribution can falter, key phrases may be misinterpreted, and the subtleties that matter to researchers can get lost.
The Human Touch Still Matters
That’s why Accu-Scribe continues to play an important role in today’s evolving ecosystem. For years, we’ve been known for our reliable, accurate, and human-led transcription services, and that remains at the heart of what we do.
But we’re evolving too.
As the demands of the industry shift, we’re combining the best of technology with the rigour of human expertise to deliver a suite of services designed to support insight professionals, agencies, and independent consultants in a fast-changing world.
Our Evolved Service Offering
Hybrid Transcription
Our most popular new offering – a service that uses AI to generate a fast first draft, which is then checked and corrected by an experienced transcriber. It’s the perfect balance of speed and accuracy.
Focus Group Plus
A complete support package for qualitative research tailored to your company’s needs, offering speaker identification, optional keyword tagging, summary outputs, and rapid delivery – helping researchers make sense of group dynamics quickly and clearly.
Analysis Plus
Designed for those who want more than transcription. Our content analysis service turns transcripts into structured insights, including coding, thematic summaries, and highlight extraction.
Excel Transcription
When data comes in tabular formats or needs structured outputs, our Excel transcription delivers content that’s ready for use in spreadsheets, dashboards, or reports.
Admin Support Services
Our newest offering supports freelancers, SMEs, and boutique agencies with flexible admin help – from formatting documents to managing calendars – giving you more time to focus on growth and client delivery.
Keeping Pace with Change
We know the demands of transcription and insight work are changing – and so are we. At Accu-Scribe, our goal is not just to keep up, but to actively support our clients as they adapt and grow.
By combining technology with human judgment, we’re helping to build a future where transcription isn’t just faster, but smarter – and where insight professionals can count on quality, every time.
For more information, or to talk about how we can support your next project, feel free to reach out to us at info@accu-scribe.co.uk or visit our new website at www.accu-scribe.co.uk