ICG member Keith Bates made MRS Fellow

News just in…ICG member Keith Bates has just been made a fellow of the MRS. 

This is a huge honour for Keith, extremely well deserved and all of us at the ICG would like to congratulate him on this achievement.

The MRS citation reads:  "Over the past 35 years, Keith has held senior roles at Marketing Sciences, ICM Group and ORC International, most recently as CEO of Creston Insight. He now runs Routes to Growth Limited, providing business and commercial advice to insight agencies across the UK and internationally. Keith has made a significant contribution to the development and understanding of NPD research, particularly regarding packaging and design. He has developed best practice guidelines for several global packaged goods corporations and also presented papers and workshops on the subject. Keith has actively supported MRS throughout his career, including training and events, and is currently an MRS Mentor."

​Well done Keith!