Anumita Sharma



International brand and market development researcher


I provide full service marketing research with a focus on qualitative research. I am an international researcher based in UK and India

I provide work with senior independent researchers across Europe, USA, Canada Eastern Europe, Middle East, North Africa, SE ASIA.  I have my own own fieldforce in India.

I provide technology based solutions in the form of online research, social media monitoring as well as traditional qualitative and quantitative research. I have studied and have experience of UX research



International Market and brand development research and facilitation 

Sectors : fmcg, pharmaceutical (ethical and OTC), public sector, telecommunications, mobile telephony, services

Regions : International research with experience in over 45 countries. Ethnic research in UK, USA, Canada and Europe. Emerging market specialist and India expert

I specialise in using analytical methods like Semiotics, discourse analysis, observation, laddering  successfully in traditional and online research



I am an  MBA in marketing with 25+ years research experience across 45+ countries

I have been working as an independent consultant for over 12 years. Before this I was a Research Director Brand Development at Hauck Research in the UK, Head of Qualitative at ACNielsen – AMER in Cyprus,  Researher in Pathfinders:India and Client side researcher at The TImes of India Group.


  • Business to business
  • Financial
  • FMCG
  • IT (inc Ecommerce)
  • Minorities
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation