Dan Young

Shed Research Consulting

Helping organisations make more of their existing research


We offer five core services. We help you:

  1. Make more of your existing insight by re-discovering, dissecting and distilling your existing research
  2. Dig beyond the obvious in our qualitative research by knowing the difference between what people say in research and what they do
  3. Size your markets in our quantitative research by assessing the appeal of products or measuring what their customers think
  4. Understand your valued clients by helping agencies improve the service they offer their clients
  5. Improve your skills through hands-on, interactive training


I provide:

  • On/offline qualitative research
  • Auditing existing insight
  • Online surveys
  • Customer communities
  • Senior/hard-to-reach audiences
  • Auditing agencies’ capabilities (by interviewing their clients)

I specialise in finance, energy, B2B and internal comms.


I am a market research freelancer with 17 years’ experience as both a commissioning client and a practitioner.

I was previously in charge of Legal & General’s customer insight function and before that worked at Ipsos MORI.


  • Business to business
  • Financial
  • Government, social research, education
  • IT (inc Ecommerce)
  • Utilities

Skills & Services

  • Data Processing & Reporting
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques