Insight assimilation
Curation
Action-planning workshops
Advice and guidance on insight strategy
Speciality
I specialise in helping you make more of your existing research.
This means:
- I curate and assimilate your research
- I build stories from your under-utilised or overlooked insight
- I revisit your existing research and other available research to answer new questions
- And I work with you to make your insight something you can really act on
Background
I am a market research freelancer with 20 years’ experience as both a commissioning client and a practitioner.
I was previously in charge of Legal & General’s customer insight function and before that worked at Ipsos MORI.
Sectors
- Advertising & Media
- Business to business
- Charities & Not-for-profit
- Financial
- Government, social research, education
- IT (inc Ecommerce)
- Retail
- Utilities
Skills & Services
- Data Processing & Reporting
- Qualitative
- Quantitative
- Secondary Research (data mining, desk research, web analysis)
- Specialist techniques
- Workshop facilitation
- Desk Research
