Gill Chambers

Big Tent Research


Independent market research consultant specialising in fmcg, education and B2B


  • Qualitative
  • Quantitative


My main areas of expertise and interest are in food & beverage, retail, education, young people and B2B. As well as being a highly experienced research practitioner, I am also a fully qualified secondary school teacher (French and German) and have taught 11-18 year olds for a number of years. With research projects of an educational/teen nature I am able to combine my two professional skills, and I bring to the table a real understanding of my audience. I bring to projects a unique blend of solid and reliable research know-how and project management, working flexibly to suit a project’s or client’s needs. This could mean working in a supporting role as part of a team, managing projects within a client’s organisation, or being commissioned to conduct research projects as a full-service research agency. I am a competent speaker of French and German, and am happy to conduct interviews in both languages. I am a certified member of the Market Research Society (CMRS).


Having enjoyed a long career in market research spanning some 30+ years, I founded my new research consultancy, Big Tent Research, in September 2016, with fresh energy and new perspectives amidst the challenging economic climate that we face today. I have worked on both client and agency sides, so I fully understand the operational aspects of these roles, and appreciate the needs and challenges of both.  


  • Business to business
  • Children & Youth
  • FMCG
  • Government, social research, education
  • Retail

Skills & Services

  • Ethnography
  • Qualitative
  • Quantitative