Jill Elston

I can help you understand your market better. That could be finding out what your customers think, how you compare against the competition, or how to improve your products.

And because I am focussed on education market research and related areas, I really understand your market. I spend a lot of time talking to students, teachers, librarians and exam officers in the UK and internationally.

I also understand what it’s like to be on the other side of the desk. We spent years working in-house, needing to deliver quality insights on challenging timescales and with tight research budgets. We’ve been there. So we try to make your life easier – by offering value for money, by working flexibly on all or part of a project, and by helping you get the best results .

Services include

• Focus groups
• Co-creation
• Online discussions
• Surveys
• Customer panels
• Depth interviews
• Desk research
• Training
• Workshops

I specialise in the publishing and education sectors. I help education providers, publishers, awarding bodies and learned societies understand their customers and target markets.

I have over 20 years’ experience of working in the publishing/education industry. Prior to going freelance in 2012, I was Senior Market Research Manager at Pearson – the world’s largest education company.

I now provide market research services to a variety of publishers and education related organisations. Clients include:

• Cambridge Education Group
• Cambridge International Examinations
• OCR
• Scholastic
• Jolly Learning
• Royal Society of Chemistry
• Cambridge University Press
• Trinity College London
• The Consortium
• Class Professional Publishing