John Habershon

Momentum Research

Specialists in combining verbal and non-verbal responses


Qualitative research capturing verbal and nonverbal responses

I’ve made body language and facial expressions of emotion an integral part of my qualitative research.

You can find ways to combine verbal and nonverbal information in qualitative research on my website.



We can analyse your video footage and output to an interactive PDF, online web pages, or Powerpoint document.

ScreenJourney for Skype – capturing responses online

ScreenJourney for an audience of 10 to 100 capturing responses to TV or video adverts in an auditorium

360° filmed focus groups




I founded Momentum Research to offer clients new ways to conduct consumer research, not limited by tradition and practice. He has made System 1 non-verbal analysis integral to his qualitative research.

I started his qualitative research career at Cooper Research and Marketing (CRAM), later becoming a director of Consensus Research International and a board director of TNS.

I have a long-standing involvement in the psychology of emotions, holding a PhD from Imperial College, London.
I’m the author of an app and two ebooks on nonverbal communications and have had a number of papers published on nonverbal data in market research.


  • Advertising & Media
  • Children & Youth
  • Financial
  • FMCG
  • Pharmaceuticals & Healthcare

Skills & Services

  • Qualitative
  • Video/audio services