Katherine Rhodes

Qualitative Street Ltd

I offer free thinking qual research


  • Mobile and traditional qualitative research
  • Workshops and creativity
  • Customer closeness
  • Training in qualitative research


Research inspired by behavioural economics, neuro science, social psychology and more.  I spend about 20% of my time learning more about research, how the mind works, and how people behave.  I turn what I learn into creative methods and inspiring insight.

I work hard to deliver great outputs and to understand how to make a difference to my clients’ businesses. I work with a crack team of graphic designers, film makers, technologists and other creatives to help deliver better stimulus and outputs in research.


Before setting up Qual Street I was a Co-owner at Claro and before that a Board Director at RDSi


  • Advertising & Media
  • Financial
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Online/Mobile
  • Qualitative
  • Specialist techniques
  • Workshop facilitation