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Kathryn Coles

White Rabbit Research Limited

Qualitative research agency


Kathryn can offer an exceptionally high standard of research - from traditional moderation through to running more innovative techniques such as client / consumer workshops. Kathryn has considerable experience working with children and young people, and is also CRB checked.


Kathryn has a wealth of experience across a broad variety of sectors (from retail through to charities through to telecomms and digital TV). She has a particular passion for advertising and communication research (both creative development and evaluation), across media and above / below the line.


Kathryn has 20 years qual experience. She cut her teeth at a small agency, Research Works, where she gained invaluable all round experience. After a brief spell at a pharma focused agency, Context, Kathryn moved to HPI Research where she spent 8 happy years developing her passion for advertising research. She was promoted to Partner in 2001. Her last position held was as a Director with Directions Research & Marketing which she joined at the end of 2006. Following a number of years as a freelance consultant after the birth of her first daughter in 2007, White Rabbit Research was born in 2013.