This webinar was kindly sponsored by Appletree Marketing, who specialise in helping independent consultants to grow their businesses, by showing them how to stop wasting money on their marketing.
The arranged marriage market in India (as love comes after marriage in India!) has always been vast. Even today it is claimed that 95% of young people would prefer an arranged marriage. So modern India is keeping this tradition, though the method of the search for the ‘bride/groom’ has changed extraordinarily.
The arranged marriage market in India (as love comes after marriage in India!) has always been vast. Even today it is claimed that 95% of young people would prefer an arranged marriage. So modern India is keeping this tradition, though the method of the search for the 'bride/groom' has changed extraordinarily. The webinar presents a state of the nation and semiotics of Indian virtual marriage websites showing how semiotic analysis decodes the changes in the Indian matrimonial scene.
Traditionally the matchmaking was conducted with word of mouth arrangements via priests, family, friends and agencies. More recently, newspapers had extensive classified Matrimonial sections and now, as India is at the forefront of the world technology revolution, websites are responsible for arranging marriages!
This webinar was presented by Anumita Sharma who specialises in research in India and ethnic research in the UK. She has used Semiotics in her research work since the early 1990s and last year presented at the Semiotic Society of America conference in Philadelphia. Her current research interest is applying Semiotics principles to online markets.
The webinar presents a state of the nation and semiotics of Indian virtual marriage websites showing how semiotic analysis decodes the changes in the Indian matrimonial scene.
The study shows how semiotic analysis has exposed a new social phenomenon with its own codes and has shone light on a world unknown to most of us.