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Latest from the ICG
RECORDING: Beyond synthetic: The irreplaceable value of face-to-face data collection
“In a world racing toward artificial data, what’s the real cost of losing human connection?” Michael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore: The Face-to-Face Evolution “How quant face-to-face has...
‘Motherdom’ by Alex Bollen – an introductory conversation
We were thrilled to invite author and researcher Alex Bollen to our members' Book Group last week to talk about her book, 'Motherdom.' Here's the beginning conversation* where she talks about the book's key themes of motherhood, social norms and cultural nuances over...
Beyond the machine: human insight in the era of post-editing
Article by ICG advertiser, The Language Factory. It’s tempting to ignore the value of humans in a world that increasingly relies on AI. Indeed, everywhere you turn, you’re invited to streamline, enhance and in some cases replace previously human tasks...
RECORDING: Prompt Design 2.0: Getting More Useful Results From AI Tools
We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share. This follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and...
Judith Wardle talks to qualitative recruiter Lynne Chapman
Article initially published by the AMSR. Interview by Judith Wardle. When Lynne went along to her local hotel a few years ago to hostess a group for the magazine Woman’s Realm, no-one was more surprised than her to see the fake wall hiding...
RECORDING: The Glow Effect – Growing Your Business
This Lunch&Learn will provide you with an introduction to Glow, a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll...