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Latest from the ICG
RECORDING: Segmentation: Your mission, should you choose to accept
This Knowledge Share will be presented by ICG member John Storey It is generously sponsored by Add Maple What you will gain from attending This session will provide you with a high-level understanding of segmentation, equipping you to deliver...
RECORDING: AI-moderated voice interviews: friend, foe or future of Qual?
Come and hear more about Glaut, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based, AI-moderated interviews (“AIMI”), which combine...
Insights that make an impact: How researchers can provide more value to clients
Article by ICG member Jay Zaltzman I’m excited to announce the launch of my video series “From Insight to Impact” – conversations with leaders in marketing, strategy, and research on how to ensure research delivers meaningful business value...
How Digital Conversation Analysis is Transforming Social Listening: A Methodological Revolution
Article by ICG member John Habershon PhD Social listening has always promised brands deep insight into what consumers really think. But in reality we've been stuck with an uncomfortable choice: either use automated sentiment analysis that barely...
Taste of two worlds: food as a bridge between heritage and home: How migrants use food to navigate dual identities
Article by ICG member Aakanksha Haran In the quiet warmth of British kitchens, where rain softly taps windowpanes and the kettle’s whistle breaks the morning silence, a deeper story simmers alongside the aroma of spices, pots of dal, and...
RECORDING: Thriving in the Strategy Swamp (as an Independent)
This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here Ed Mehmed (former MD at What If, Butterfly, and Accenture) shares what it takes to thrive in today’s independent...