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Latest from the ICG
RECORDING: A Whirlwind Tour of Claude Sonnet 4 and Notebook LM
An interactive webinar presented by ICG member John Habershon. This is an exercise in sharing my experience, starting with a look together at the GUIs of Claude Sonnet 4 and Google NotebookLM, both simple and accessible, but powerful tools for qualitative and...
40 Years In Market Research – Lynne Chapman
Initially I worked as a librarian, but after relocating from London to Nottingham, a friend and neighbour, Bev Wener, who had moved into market research recruitment, persistently told me I’d be perfect for it. I resisted at first, forgetting I’d once been a...
From Tapes to Tech: How Transcription is Evolving – and So Are We
By Accu-Scribe Limited, an ICG long-standing advertiser. There was a time, not that long ago, when transcription meant sending out physical tapes in the post and waiting days, sometimes weeks, to receive a typed transcript in return. For researchers,...
RECORDING: Turn Raw Survey Data into Visual Story Dashboards—Narrated by Researchers
A Lunch&Learn session with ICG member Ange Taylor, AddMaple Most insights land in tables clients can’t explore – the endless scroll. PowerPoint slides are polished, but can’t be explored. Follow-up requests keep coming: “Can we see this by region? Gender? Just new...
Get off my land!
Article by ICG member Kath Rhodes Something has been bothering me recently. It’s the over-use of 'qualitative' in the insight world Get off my land! You lot keep saying ‘qualitative’ data when you are talking about open ends and verbal data. Words do not...
Make your global content personal
Article by ICG Advertiser, The Language Factory English may be one of the most widely spoken languages, with 1.53 billion people worldwide who speak it natively or as a second language*, but did you know that other European languages have also left their mark around...