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Latest from the ICG
Graham Booth on Research & Creative
ICG member Graham Booth is this week's guest on Peter Spear's Podcast, 'That Business of Meaning.' They cover a wide range of issues related to the application of qualitative research in the development of effective brand strategy and...
The launch of QualMinds and the rise of Ai moderation
By ICG member Hugh Carling Hot (ish) on the heels of this year’s ICG fascinating panel on AI, we’re very happy to announce the launch of QualMinds. Expert views on hot topics QualMinds is a small panel of expert independent researchers who each month will be sharing...
AI in MR: What We Learned from Our First Discovery Session
By ICG member Arthur Fletcher A huge thank you to all the members who joined our AI Discovery Session last week - one of the biggest turnouts we’ve had for a while. Clearly AI is on everyone’s mind, whether you’re already experimenting with it, quietly curious or...
Why Personas Are About to Become More Central to Research Than Ever Before
Article by ICG member John Habershon Personas have been the quietly powerful output of qualitative research – often created, presented, then set aside as merely interesting additions. I believe AI will transform...
Cxoice Survey Platform extends to include real-time video capture
By ICG member Saul Dobney. The Cxoice Survey Platform (run by Saul Dobney, ICG member) has been extended to include real-time video capture as someone completes a survey; together with speech-to-speech AI and conversational AI capabilities. This means participants can...
RECORDING: Behavioural science 2.0: Tackling complex goals using behavioural systems
This webinar has been generously sponsored by StreetLife Eating healthily. Exercising regularly. Having spare money left over at the end of the month. These are all challenges we humans seem destined to struggle with forever – right? Not...