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Latest from the ICG
AI in MR: What We Learned from Our First Discovery Session
By ICG member Arthur Fletcher A huge thank you to all the members who joined our AI Discovery Session last week - one of the biggest turnouts we’ve had for a while. Clearly AI is on everyone’s mind, whether you’re already experimenting with it, quietly curious or...
Why Personas Are About to Become More Central to Research Than Ever Before
Article by ICG member John Habershon Personas have been the quietly powerful output of qualitative research – often created, presented, then set aside as merely interesting additions. I believe AI will transform...
Cxoice Survey Platform extends to include real-time video capture
By ICG member Saul Dobney. The Cxoice Survey Platform (run by Saul Dobney, ICG member) has been extended to include real-time video capture as someone completes a survey; together with speech-to-speech AI and conversational AI capabilities. This means participants can...
RECORDING: Behavioural science 2.0: Tackling complex goals using behavioural systems
This webinar has been generously sponsored by StreetLife Eating healthily. Exercising regularly. Having spare money left over at the end of the month. These are all challenges we humans seem destined to struggle with forever – right? Not...
RECORDING: Beyond synthetic: The irreplaceable value of face-to-face data collection
“In a world racing toward artificial data, what’s the real cost of losing human connection?” Michael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore: The Face-to-Face Evolution “How quant face-to-face has...
‘Motherdom’ by Alex Bollen – an introductory conversation
We were thrilled to invite author and researcher Alex Bollen to our members' Book Group last week to talk about her book, 'Motherdom.' Here's the beginning conversation* where she talks about the book's key themes of motherhood, social norms and cultural nuances over...