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Latest from the ICG
Dr StrangeQual, or How I Learned to Stop Worrying and Love AI Analysis
By ICG member Arthur Fletcher For years I loved interviewing people and quietly dreaded everything that came afterwards. AI didn’t replace my craft - it gave it back to me. Most qualitative researchers I know love the same part of the job: The interviews The...
Great news for ICG member Dan Parker-Smith
Independents can sometimes feel a bit overlooked by the industry; the likes of the MRS, ESOMAR and Greenbook seem like they are set up for the big corporates, and it can be hard to get heard or noticed, let alone find the money to attend their events. That’s why it’s...
RECORDING: State of the (Insight) Nation – A review of 2025 and some predictions for 2026
This webinar has been generously sponsored by Liveminds Join our esteemed industry panellists to discuss some key themes from 2025 and help predict 2026. Come away from the session with a better idea of what those in other areas of the industry...
Christmas Party 2025 London – Video Footage
Watch some video footage here (Special thanks to Conker Design for creating this)
Using customer immersion to build top & bottom lines and reduce ‘Lost Sales’
Article by ICG member Jeff Deighton, Insight Engineers In the last 4 to 5 years, we have seen an increase in customer immersion projects to better understand category and brand entry points as clients face pressure on sales volume and...
RECORDING: Powering Up Your Research in 2026
How Independent Consultants Can Compete on Quality and Scale by partnering with InnovateMR+Ivy Exec This session is designed specifically to support independent research consultants as they look ahead to 2026. We’ll explore how to strengthen your research...