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Latest from the ICG
ICG Members Winning….A Monthly Celebration
Big congratulations to the following ICG members this month; The AURA's 2025: WINNERS: Claire Salkeld, Hummingbird Insights: Best Small Agency Barry Clark, Related Stories: Breakthrough Agency Other nominations : Joe Bonnell - Storytelling Barry Clark - Most Inspiring...
Breaking Down Silos: How Integrated Intelligence and AI Agents Are Transforming Market Research
By ICG member Marcello Sasso My Journey to Integrated Intelligence As a senior market research expert, I've witnessed a fundamental problem plaguing our industry for years: the siloing of insights. Early in my career, I noticed something troubling. When I asked...
RECORDING: Why AI can be your saviour, not your successor
About the session Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious, cynical and a little bit terrified,...
RECORDING: Qual researchers’ big opportunity with smaller brands
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth...
RECORDING: Click, connect, engage! Using cyberpsychology to motivate participants online
This webinar is generously sponsored by InsightX, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their...
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