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Latest from the ICG
RECORDING: Exploring the Potential of VR/AR in Consumer Insights
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth...
RECORDING: AI Panel Debate
https://youtu.be/oymxmwKFgv4
RECORDING: Commercial Semiotics – IN ACTION!!
This webinar is generously sponsored by InsightX Research Solutions , specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or...
RECORDING: AI made easy: helping small teams make a big impact
Grab your lunch and join us for a fast-paced, insight-packed session designed just for independent market research consultants, from Bilendi – end-to-end experts in both qual and quant. Unlock the next level of what you already do best. We will introduce you to BARI,...
Silver Insights Generation – SIGn
Article by ICG member Caroline Noon How did we all get here? Which might sound a tad philosophical, but how and when did we get to be part of the ICG? I’m supporting SIGn (Silver insights Generation) – a group who’ve come together to get the message out there about...
UK Market Research Recruitment: Finding Reliable Participants
Article by Kareemat Oladele Recruiting for qualitative research might sound simple at first. You put out a screener, get a recruiter to send out, wait for replies, pick a few people, and you are done. If only it were that easy. The truth is, finding reliable...