By ICG member Hugh Carling
Hot (ish) on the heels of the ICG’s fascinating panel on AI, QualMinds was launched.
Expert views on hot topics
QualMinds is a small panel of expert independent researchers who each month will be sharing their views on a topical question about the developments shaping qualitative research, particularly around AI. It features:
- Tom Woodnutt (Feeling Mutual),
- Nadia Antropova (Antropova Insights),
- Graeme Ford (Punk MRX)
- Silvia Iranzo Ferrandis (In Market Research)
- Hugh Carling (Liveminds)
We’re using Liveminds Now to capture, curate and share the experts’ views in a short video report each month.
AI tool wish list
In the future, what AI powered research product or feature would you most like to see developed and why? We asked our QualMinds panel of ICG members, and they shared a fascinating wish list (sadly not available in time for Christmas…)
Their ideas include:
– AI with “bionic memory” for deeper analysis
– Culturally aware AI
– Tools for better visual storytelling
– Holistic innovation platforms
– Truth telling in participant screening
You can hear highlights of their ideas in full in this video.
(Earlier video: How do you feel about the rise of AI-mediated moderation? here)